My family and I had a lovely stay here recently! The check in process was smooth, staff were lovely, and kind. Family friendly. We stayed in a one bed apartment. It was perfect for our small group. The sofa bed wasn't the most comfortable, but would sofa bed really is? For a couple, this style apartment is perfect and for a family that doesn't mind being in each other's space, then it is perfect as well. There is also a water dispenser and free coffee machine in the lobby for guests which was much appreciated. The kitchen was handy to have. While we were there it seemed like mostly mature travelers or business types. The area is a bustling area of London and I would for sure stay again. Very short walk to Covent Garden and transport links. I have stayed in other areas of London before, but this one was just perfect for our needs of shopping and some sight seeing and felt safer then other areas.