When you stay at Spark by Hilton Rochester University Area, you'll be within a 10-minute drive of University of Rochester and Strong. Guests can visit the fitness center for a workout, and free perks include WiFi, self parking, and continental breakfast daily between 6:00 AM and 10:00 AM. Plasma TVs, free wired internet, and Netflix are offered in all rooms. Fellow travelers say great things about the helpful staff.