Nice boutique hotel not too far from attractions. Very friendly and nice continental brekky. Only downfall was having to carry luggage up one floor to room.
Pretty good hotel for the price. The room is small, but so are all hotels in Japan. They provide comfortable yukatas to relax in, and the location is unbeatable. Very close to everything in Matsushima, and only a short walk from the train. Only complaint is that the breakfast is veryyy minimal. However, if you're in Matsushima you should be eating fish at the local restaurants for breakfast anyway :)