The location is amazing, very central to everything and with surprisingly large rooms for this price point in London. The way they make that possible is by not providing housekeeping by default and not having a traditional front desk. Instead, everything is arranged via What's App and email and you could easily go through a stay here without seeing anyone. This makes it a love it or hate it kind of place but for us, it was perfect! We rarely need to interact with the hotel staff and are very low-maintenance guests, so we didn't want anything besides a comfortable and secure room, which this provided. We did talk to the one on-site person a few times and they were always friendly and helpful. The good cafe next door and the pub on the corner were also nice pluses. Big thumbs up and we'd definitely stay there again!